The Top Marketing Channels, And How They’ll Change in 2023 Data, channel marketing.

The Top Marketing Channels, And How They’ll Change in 2023 [+Data] The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. The Ultimate Guide to Cross-Channel Marketing Creating a successful cross-channel marketing campaign requires great effort. In an ideal world, we would always know how and when to reach our customers. We could have a single channel for interacting with them, converting them, and continuing to delight them. All of our marketing, sales, and service efforts could be easily tracked and enhanced as we created the ideal customer experience within this single channel. Unfortunately, ideal situations seldom apply to businesses. As anyone who has ever tried to meet a quota of leads or customers can attest, if you only market in a single channel, you're going to miss out on a large portion of your target audience. In fact, focusing on a single channel can even make for a poor customer experience and prevent you from successfully nurturing your leads.